"Plymouth is at a pivotal time in its development and it is critical that the SynchroCity initiative is acknowledged, embraced and supported as a `key assist` in the delivery of the Plymouth Offer. As a powerful outward-facing tool with tremendous buy-in from key service providers in the city, it is primed to help Plymouth and indeed the south west region make significant step change, as the city looks to reposition itself both nationally and internationally as `the` place to live, work and play." Nigel Halford, Chair of Priority Sectors Group